Most likely, your inbox is clogged with emails pushing various companies' wares as "the best ever" or "the answer to your prayers." But how many of these emails do you actually read? Is it really only half of the time? Is it true that you only use half of your time?
It can be difficult to compose an effective marketing email, but fear not if you work in this field. Learn how to use the email marketing funnel to convert unanswered emails into customer actions.
Therefore, this particular blog provides you information on how to create an email marketing funnel and full blown knowledge on email funnels.
Table of Contents
- Email Marketing Funnel: What is it?
- Marketing Funnel Stages
- How to create your email sales funnel?
Email Marketing Funnel: What is it?
The customer journey is represented by the email marketing funnel, which depicts the various stages (similar to the sales funnel and the marketing funnel we have discussed in previous posts). The funnel starts with product awareness, progresses to conversion or purchase, and concludes with customer loyalty and advocacy, with additional touch points along the route to convert potential consumer into actual customers.
Marketers must anticipate subscriber demands in order to send an email at the proper moment to elicit action in order to create effective email funnels.
Marketing Funnel Stages
Content for the various stages of the email marketing funnel is included in a good email marketing strategy. You can optimise the user experience and give targeted, relevant content to your audience as they complete the buyer journey by tailoring your email content to each stage in the funnel.
So, the steps on how to create an email marketing funnel includes the following point of areas:
The goal of the first stage of the email marketing funnel is to raise brand recognition. Unless your organisation has a strong brand name, potential buyers at the top of the email marketing funnel are still learning about your company, so detailed, product-specific content will just overwhelm them.
Sending emails that explain the benefits of your product or show subscribers how your solution solves an issue is a wonderful idea right now. Customers don't purchase things; they purchase solutions. During the awareness stage, it's critical to market your product correctly so that subscribers can easily identify with it.
In this stage, having a solid email list with clean verified contacts is super essential. Without a good email list, your contacts won't have much value to it.
You could also send the following during the awareness stage:
- Relevant content links- Send a follow-up email directing subscribers to an article on your product's benefits.
- Testimonials - Send potential buyers to a testimonial website or a review site where they may read real customer feedback.
A successful email marketing funnels interest with awareness and closes the deal with consideration content.
The potential buyer should be intrigued enough to seek more information after connecting with your awareness content. People want what they want, so give it to them! Customers will comprehend how the product works and why they need it if you use blog entries, webinars, or case studies. Include this information in your emails, or include links to your website so that potential consumers may learn more about you.
Make sure to include the following in your list of supplementary resources for consideration how to create an email marketing sales funnel:
- Make them feel as if they can't live without your goods or service by laying forth tangible benefits.
- Focus on targeted consumer segments and the pain issues your product alleviates.
- Make sure there is a need for your product or service.
- Put yourself in the position of a potential customer and think about what you'd want to hear.
This is the most important phase in the email marketing sales funnel, and if you've done your job well, the content of your email will persuade the customer to buy. This stage is important about striking a balance between persuading customers to buy your product and instilling a sense of urgency in them.
Offer a discount, free shipping, or another buying incentive to sweeten the transaction.
Increase conversions by making the purchasing process as simple as possible. You can do the following:
- Remove any stumbling blocks to purchasing.
- Include "Buy Now" small tabs in the email model.
- Ascertain that the website experience corresponds to the email content.
Don't send emails to a new customer's inbox. For this step in the email marketing sales funnel, a simple “Thank you for your purchase” and order update email would suffice. Be sure to check out this article to learn more about Thank you Emails.
Although it may appear that the difficult portion is gone, your work is far from done. Continue to cultivate the relationship you've built with your new consumer by providing them with helpful information. If you just sold a customer a vacation to Hawaii, for example, you could send them educational emails consisting of a packing list or a list of local attractions.
Sending educational content to your current customer either through educational emails or blog posts is a great way to build loyalty. This gesture sends across a message that you care more than just the money the customer is bringing in.
Send follow-up emails with workshops or tips and tricks on getting the most value from the product to keep your consumers engaged. The goal of this phase in the email marketing funnel is to confirm the customer's choice to purchase your goods and, perhaps, persuade them to do it again. Moreover, nobody wants to see remorse of the buyer due to its experiences.
A successful email campaign is defined by getting loyal customers to recommend a product. If you've succeeded in persuading your customer to buy anything, the next step is to turn them into loyal customers. A loyal customer will be sure to always spread your brand to their friends if they liked your product.
Advocacy is one of the biggest plus points you could have for your marketing journey.
When delighted customers feel strongly about a product or business, they leave positive reviews or share their recommendations with friends, and social clout bears a lot of weight these days.
- You may encourage customer advocacy by keeping track of customers who make repeat purchases.
- Send unexpected messages or incentives.
- Additional purchasing incentives should be provided.
- Customer testimonials should be rewarded.
- Create a free newsletter and distribute it.
Therefore, give your customers, both new and old, reasons to maintain trusting in your product.
How to Create Your Email Sales Funnel?
Build a Relationship with your Subscribers
Email can help firms grow and fulfil their content marketing objectives. Email is still a common way of communication in any industry, even in this social media era.
Here are six techniques to build a relationship with your subscribers using email to help you refine your email marketing strategy:
- Honesty: People entrust you with their personal information when they sign up to get emails from you. Earn that trust by being open and honest about the content of your email interactions. When they sign up for your email newsletter, for example, tell them what to expect, such as the themes you'll cover and how often you'll email them. Don't try to entice potential clients.
To take it a step further, make sure you follow through on your promises. Always follow the parameters you set up once you've stated what your email subscribers can expect. Keep all of your communications in the same category as your niche. Building trust with email subscribers is essential for converting them to paying clients.
- Provide high-quality content at all times: You must provide high-quality content regardless of your industry or the types of emails you send. The type of content you publish can vary, but it's critical that it's interesting and relevant to your followers.
If your newsletter is a letter from your company's CEO, for example, make sure the letter contains information that subscribers can profit from or apply in their daily lives. If your newsletter is a summary of your most recent content, make sure each email has a variety of content types that address questions your subscribers may have about your business or how to accomplish their jobs better.
- Learn as much as you can about your subscribers: You need to know something about someone before you can create a relationship with them. The same goes for your email subscribers.
To get to know your subscribers and engage with them on a more personal level, try some of the following methods:
- Subscribers are being polled- By asking your audience what they want to learn from you, you provide them a direct way to interact with your business and help you improve the targeting and effectiveness of your email marketing efforts. However, connecting with your audience isn't the only advantage; you can also reduce unsubscribes by delivering the types of emails that your audience wishes to receive.
- Send emails that appear to come from a genuine person- Avoid utilising a do-not-reply email address and make it easy for subscribers to contact you. When a company convinces you to sign up for their emails but then makes it impossible to reach a real, live person, it's a turnoff. Subscribers will feel more at ease connecting with you if you personalise your emails by providing the contact person's name.
- Make unsubscribing as simple as possible- The unsubscribe button should not be hidden. This unscrupulous tactic may leave subscribers with a foul taste in their mouths because they believe you're duping them into getting your emails. Respect them, and make it simple for them to opt out of getting your emails if they so desire.
- Provide immediate value: An opt-in email gift, also known as a lead magnet, is a freebie you give to everyone who joins your mailing list in exchange for their email address. An e-book, a downloadable checklist, or a tiny version of a course, for example, could be used as a lead magnet.
Make sure the freebie you choose is related to your business and relevant to your target audience. You want that gift to start creating a fantastic relationship with your subscribers, so they'll be eager to keep engaging with you and (ideally) join up for your services or buy your items.
- Share a lot of content that isn't about selling: Don't be very pushy when it comes to building rapport with email subscribers, because, let's face it, no one like being sold to. You'll lose your readership if all of your emails are sales pitches.
This relates to advice two: deliver high-quality information at all times. The idea is to create a relationship with your subscribers and cultivate trust and engagement, not to bombard them with commercial emails.
Balance out your heavy marketing communications with those that tell a tale or provide advice. Subscribers will be more willing to listen to you when you talk about a product or service because they've gotten so much value from your brand.
- Get down to business: People want connection with others more than ever when society becomes increasingly virtual. They like to purchase from someone they know. That's why it's beneficial to personalise your email correspondence.
You don't have to tell them your entire life storey, but you may tell them something about yourself as long as it relates to your business and the stated goal of your email newsletter.
Propose Value in your Product
While many communications represent value through a promotion or incentive tied to a sale of a product or service, value can also be expressed in a variety of ways. That's wonderful news for content makers, because it means they'll have a lot of options to pick from.
And there's no such thing as a bad time to deliver value. Delivering it before, during, and after the sale, as well as at each point of the client lifecycle, is appropriate – make that imperative.
Here are some different methods to add value to your messages:
- Case studies are provided - When you have an industry-segmental list, case studies are ideal for email marketing. If you have a case study from a client in the insurance business, for example, emailing it to your database of insurance-related contacts might be a useful supplement to a lead nurturing campaign.”
- Share your triumphs - Success stories provide compelling social proof that your product or service is valuable and delivers on its promises.That's because your consumer or client is raving about it based on her personal positive experience with it. “Success stories” give a prospect a sneak peek into "why" and "how" he will profit from your product or service.
- Customer testimonials should be provided - Customer testimonials are one of the most effective conversion strategies available to email marketers. They work because they operate as social proof, which is a very powerful motivator for customers to take action. Simply, testimonials serve to motivate desired consumer behaviour – and results – by saying what you can't say for yourself.
- Assist your consumers in resolving a problem - You are providing a distinct advantage when you supply relevant content that genuinely helps someone answer a query or solve a problem. You're providing something important to them without expecting anything in return. As a result, the prospect is far more likely to purchase your product.
Pitch the Call-To Action
We've put up a list of ten strategies that can help you add some persuasion to your email call to action, encouraging your prospects to jump in and take the next step once they've read the email.
- Provide a specific date and time.
- Please include a calendar link.
- Make a multiple-choice option available.
- In the CTA, restate your Value Proposition.
- Make a Connection Request
- Confirm with a simple yes/no question.
- Pose an general and open-ended question to your buyers.
- Make use of humour
- Request Permission to Share a Valuable Item
- Incorporate an element of urgency
The future of sales is intent-based selling.
Prioritize your prospects based on their email engagement, and send them more targeted email sequences. Prospects who are closer to making a purchase will receive more sales-oriented emails, while those who are further away will receive more exposure and nurturing.
Email Sales Sequence Examples
Now that we've covered some of the general characteristics of the different sorts of strategies for email marketing funnel, you may create at your company, it's time to dig deeper into specific email automation examples that serve specific reasons.
- Email Sequence for Lead Nurturing
- Templates for Conversion Email Sequences
- Examples of Engagement Emails and On boarding Email Sequences
- Email Sequences for Re-Engagement and Abandoned Shopping Carts
- Sequences of Follow-Up
- Sequences of Renewal
Your communication approach with potential customers is organised with an email marketing funnel. Ensure that you:
- Send the appropriate emails to the right people at the right time.
- Create a rewarding customer relationship.
- At the perfect time, sell
Creating and monitoring your email sales funnel gives you the opportunity to optimise it. It might be able to assist you in reducing leakage and increasing conversion rates. If you'd like to learn more about how to increase conversion or click rates, here is the perfect article for you.
The higher the conversion rate, the bigger the profit for enterprises.