In the age of digital marketing, every holiday, every special occasion, every event is a business's best friend. As everyone is scrambling to get their Black Friday email campaigns in order, they often times forget about Thanksgiving.
In the US, there was a record 186.9 million customers that shopped from Thanksgiving Day through Cyber Monday. It is by far one of the busiest holiday seasons in the world. And this number is only going to increase.
You might be wondering, Thanksgiving Day is about food. What's the point of email marketing if our business doesn't revolve around food? Well, we are here to prove you wrong. Stay tuned, as we will discuss the history of Thanksgiving. And 13 Thanksgiving Email Examples to implement in your email marketing.
Table of Contents
- What is Thanksgiving Day?
- Planning your Thanksgiving email
- 13 Thanksgiving Email Examples to get inspired by
What is Thanksgiving Day?
Thanksgiving Day is a national holiday in many parts of North America. It began as a day of giving thanks and sacrifice to bless the new harvest season of the preceding year. It is usually celebrated on the fourth Thursday of November in the United States. The succeeding Friday is known as Black Friday and the following Monday as Cyber Monday.
It is one of the biggest holiday seasons as an average American consumer spends an average of $361.90.
Planning your Thanksgiving Email
There are a few things you need to consider when planning your Thanksgiving Email campaign. Just like every other email marketing strategy, you want to strategize your plan and execute it accordingly for the best results.
An unplanned email marketing campaign is not only a waste of time but also a waste of money. You may not get the desired results. So it's always better to plan ahead.
1. Target Audience
You want to send a Thanksgiving email to only those audiences that celebrate it. I mean, why would you send a Thanksgiving email to someone living in Russia. It doesn’t make sense, right?
Segment your audience based on their region beforehand and target only those areas that celebrate it. Ex: USA, Cannada, etc.
2. Be Thankful
Thanksgiving is all about gratitude and being thankful. Be thankful to your subscribers and customers and let them know you appreciate them.
Send a heartfelt message to your customers, appreciating them for their time.
Thanksgiving is also a perfect time to boost loyalty programs.
3. Personalize the content
Personalizing your content goes a long way. Reach out to your customers on a personal level. Share a memory from your own experience. Be humorous. All this will keep your customers or subscribers engaged with your content and will help build a deep bond with your brand.
Use every opportunity you get to build a connection with your customers. As they say, the customer is king.
4. Email Visuals and Design
Thanksgiving is not the time to use flashy colors or designs. Stick to the holiday theme and use simple warm colors such as orange and yellow.
Being too flashy removes the holiday spirit from the email, and it won't feel like Thanksgiving. When your subscribers read your email, they should feel a welcoming Thanksgiving aesthetic.
5. Subject Line
I cannot stress enough how necessary an email subject line is. In fact, it is one of the most important aspects of an email.
Without a good email subject line, your subscribers may not even open your emails. All the time and effort spent perfecting the email campaign, the visuals, the design, the call to action will all go down the drain if you haven't decided on an engaging subject line.
Learn how to create attention grabbing subject lines from our article.
13 Thanksgiving Email Examples to take inspiration from
Now that we have gone over planning your thanksgiving email campaign and all the strategies, we can take a look at all the amazing emails that businesses send to their customers.
Here are 13 Thanksgiving Email Examples that I compiled for you to take inspiration from.
1. Get Pie by Postmates
Thanksgiving dinner is notorious for being awful and filled with family drama. Postmates realized that this is a problem the younger generations face a lot and hence decided to do something about it.
They cleverly constructed their email marketing strategy by humorously talking about how nosy relatives can be during thanksgiving dinner.
Say bye to your family after dinner and get pie because there’s nothing pie can’t fix!
2. Did you run today? By Tracksmith
We all know a thanksgiving dinner can be a lot of unwarranted calories. You gotta burn it somehow, right?
Tracksmith realized this was an issue and decided to email their customers with a small survey along with the irresistible early access to Black Friday discounts. You wouldn’t want to miss that, now do you?
Fracture is showing us how it’s done. They have decided to do 12 days of giveaway to thank their customers.
Each day they mention what they are grateful for, and as a symbol of gratitude, they are giving away up to $5000 every day. All you have to do is opt-in to receive their emails to be eligible for the giveaway.
They have also optimized their email by adding a perfectly optimized call to action with 25%.
Adding social media links to your emails is a great way to promote your social media handles of various channels. They are also promoting customers to engage with their brand by asking them to share their stories and using their hashtags.
4. Land O Lakes
Land O Lakes have designed a beautiful email campaign by using the right colors and getting into the holiday spirit.
As Thanksgiving is a holiday feast, Land O Lakes have decided to take a different approach to their email campaign. They have given planning, prepping, and hosting tips along with several recipes for the Thanksgiving feast.
They have also optimized their email by linking all the social media platforms on which you can reach them, such as Facebook, Twitter, Pinterest, and Instagram.
Thanksgiving need not be all about business or business opportunities. Sometimes it can just be about giving thanks.
Aftershokz has done just that by giving thanks to its customers for being a part of the community. They have also compiled a list of three ways to show gratitude along them. Donating, Volunteering, and Showing someone You Care by taking the time to write them a letter or phone call to let them know how much they’re appreciated.
They have also optimized their email by giving appropriate links to donate and shop gifts for people you care about.
Pickmonkey has designed an awe-inspiring email template with a perfectly optimized call to action. Their call to action is not too flashy; it’s bold, visible, and easy to spot.
They have decided to celebrate Thanksgiving by sharing a fond memory of a kindergarten activity everyone did during Thanksgiving. Check out Pickmonkey and maybe send a Thanksgiving card to your grandma or a close family member. Or maybe share a social media post giving some gratitude to your friends and followers as it is the digital age.
Chipotle has designed a perfect email template catering to everyone’s needs, including vegans. Those who are against eating a turkey can still celebrate the thanksgiving feast by ordering a vegan variant from chipotle.
They have perfectly placed their call to action with a bold font to order now. This Thanksgiving, try the endless combinations of Chipotle instead of prepping a turkey.
Sonder has done a great job at highlighting the traditional thanksgiving colors of yellow and orange.
Their email design is minimalistic and yet, visually appealing. They have optimized their call to action, and all the content in the template points towards it. Their call to action is easy to spot and invites engagement.
This is one good example of why you don’t need to add too much content to make your email design look good. Sonder has shown everyone that you can still have a beautiful email template with minimal content.
Betterment has sent a witty, humorous email campaign to their subscribers, giving them tips on how to answer awkward questions.
They have humorously marketed Betterment with every question answered and perfectly optimized the email campaign by adding a call to action.
As they guide their subscribers through the awkward thanksgiving banter, they also are asking their subscribers to refer a friend.
Since a lot of people now have pets, it becomes hard to leave them at home and go to thanksgiving dinners. Rover has realized that this is a problem a lot of people face and has perfectly strategized their thanksgiving email marketing campaign to tackle it.
Without wasting much time, they are to the point with their content and tell exactly what they have to offer. They have also perfectly optimized their call to action to search for a pet sitter near you.
Lastly, they have also added links to get their app on the AppStore and Google Play Store, notifying users that they have a mobile app.
Postmates has done an incredible job with its thanksgiving email marketing campaign. They have targeted an audience that can’t cook.
Hard to host a Thanksgiving dinner if you can’t cook, right? Well, with Postmates, not anymore. Their email campaign is a perfect example of how to keep content to a minimum and get to the point.
They have also optimized their call to action perfectly. It is easy to spot, bold, and isn’t too flashy. Order from Postmates to save your Thanksgiving dinner.
Uber is truly an inspiration when it comes to email campaigns. They have designed a beautiful email template with a GIF in the background.
Their content is short and to the point. They give you two tips to help make your Thanksgiving a success. They are marketing both their services flawlessly which are, cab services and delivery services by uber eats.
If you plan on cooking, you can send rides to your guests, or you could always choose to deliver food for the thanksgiving dinner.
They have perfectly optimized the call to action. It is easy to spot and bold.
They also notify their customers by asking them to check their email inboxes every Sunday as they give more tips. A perfect way to increase your overall engagement.
Lastly, they have added all their social media handles so their subscribers can choose to follow them elsewhere if not through emails.
Brandless has done their email marketing campaign right. Thanksgiving is not all about feast or shopping. Sometimes it’s just about being grateful.
Brandless has designed a beautiful email campaign thanking its customers and telling them exactly what they are thankful for.
They have also updated their subscribers on the grateful act that they did by donating 100,000 meals to Feeding America, a feat that was only possible because of their subscribers/customers.
After being thankful and giving their gratitude to the customers, they have gone ahead and listed down all the items that are back in stock and placed a perfectly optimized call to action to continue their shopping.
Thanksgiving email campaigns are an excellent way to establish a personal connection with your subscribers. Make it clear to them that you care about them as well as the greater good.
Use Thanksgiving to demonstrate how you give back to the community by hosting charity events and offering substantial discounts to loyal consumers. For some curated content that your audience would appreciate, give your readers pointers for coping with Holiday stress and methods you may make their lives a little easier.
To genuinely resonate with your readers, choose a tranquil theme with lots of whitespace and high-quality graphics.
Understanding your readers is, as always, the key to effective email marketing. You may then work out how to best assist them over Thanksgiving weekend and throughout the rest of the year.